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Rising Singing Star Has The ‘New Twin Cities Sound’

MINNEAPOLIS (WCCO) — There’s no doubt that the Twin Cities has a vibrant music scene. But one rising star’s music is being called the “new Twin Cities” sound.

He’s got the ambition and the drive — some say he possess the talent to be the next big artist to come out of Minnesota.

Kovan Baldwin wants to capitalize on being from the Twin Cities. He grew up listening to the “Minneapolis Sound.”

“Mint Condition, I love Mint Condition,” he said.

From Mint Condition to Alexander ONeal, Morris Day and the Time to Prince, this young artist hopes to follow in their footsteps.

Kovan is quick to point out, his music is different from what you may hear on the radio today.

Kovan Baldwin featured in Summer issue of XXL Magazine (pg 14)

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About Kovan

Positivity with hints of romance is the specialty Kovan Baldwin serves up. And after an eight-year hiatus, you can be sure hot new sounds will be the special tonight. The Minneapolis, MN local fuses R&B, soul, and pop to create sweet and soothing tracks that go down like honey. Dubbed as the New Twin Cities Sound, Kovan finds influence in legends like Mint Condition, Alexander O'Neal, and, most importantly, Prince.

He pens all the distinctive qualities of life, the addictive passion of love, and the arduous ascend of growth, always including the optimistic side of each. His stardom, stage presence (such as at The Lounge Night Club and the annual Juneteenth Celebration), and lyricality caught the attention and praise of Interscope Records and Island Def Jam Records. Eight years have passed, and a lot of artistic creativity has been brewing in Kovan's mind, ready to give people a taste. Kovan Baldwin was recently awarded two prestigious Akademia Awards for the 2020 Best R&B Soul Artist of the Year and the 2021 Rising Star Award. 



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